Monthly Archives: July 2018

How To Put Movies And Videos I

Apple recently surprised the market with its new iPod video, also know as the last generation of iPods. This powerful new gadget doesn’t just play music; it plays videos and photos as well and serves to be an all-in-one portable entertainment platform for the market. The new video function is a great addition but many owners will require some technical help to put videos into the iPod.

Firstly, you should know that the iPod can play H.264 / MPEG-4 encoded videos with AAC audio tracks. Due to this fact, the resolution is rather limited, together with the limitation of the bit rates that you can use on the device. For the new iPod video, this limits means (for the H.264 video) up to up to 768 Kbps, 320 x 240 and 30 frames per second. For the MPEG-4 video, the limits are up to 2.5 mbps, 480 x 480 and the same 30 frames per second. Even more, the AAC audio bit rate is around 160 Kbps. After establishing these limits, the next step is to establish the source of the video, which can be either from a DVD or a video of the computer.

As the company Apple claims, in a purely informative ad which is posted on the official website, that the new iPod video can store 25,000 photos, 15,000 songs and not less than 150 hours of video.

The first thing you need to do to put a DVD video into the iPod is to insert the DVD in the device. After this, you should open (in case it doesn’t immediately open by itself) the DVD, using file and open DVD from the menu. Check the options in the DVD menu, to set up everything as you like, meaning language, subtitles or chapters. Begin playing the movie, using the DVD menu to navigate. When the movie begins, you should press the record button and select the folder in which you want to store the recorded files. When you want to end the recording, simply click the stop button and if the recording goes well, there will be a screen confirmation that you have converted your file successfully.

If you wish to convert a video from your computer to your iPod video, then the first thing that you should do is go to the menu file and click open video file. At this point, your video will begin to play and you can adjust the video however you like. Also, you can set the perfect moment to start the recording, using the bottom playback controls. When you decided this, click the button record and feel free to stop it at any time. After recording, just like in the case of importing videos from a DVD device, there will be a message on the screen saying that everything went on successfully.

If done correctly, the movies and videos will be stored properly in your iPod video for your portable entertainment. However do be aware that the iPod offers limited space and resolution, which means that you should decide carefully what to keep and what to erase. The new iPod video is an innovative and feature-rich product that combines music with videos, offering for the first time, the possibility of playing video on such a small digital device.

Movies and Television on DVD

Movies, they have been around to entertain us for over 100 years. Over this time, technology has improved to allow us to watch movies at home via 8mm reel to reel, VHS and Betamax video tape, CD-ROM (VCD movies) and currently DVD format. The DVD format, emerged informally as “digital versatile disc” around 1995. Research by Sony/ Philips and Toshiba around this time came from looking for alternatives to CD-ROM and VHS/Beta tapes as a replacement.

DVD has become a popular format for not just movies but for several platforms of media today, used in formats like DVD players for movies and TV series, consoles like the PlayStation and XBOX, and for Personal Computers (which are also used for storage, the DVD-R +R, DVD-RW & DVD-RAM formats).

Since 2005, Sony and Toshiba have again gone head to head with Bluray (Sony) and HDDVD (toshiba) and with those of you old enough to remember the Betamax (Sony) and VHS (Toshiba) it is reminisce of the format wars of 25 odd years back.

For most, these two new formats are generation II of DVD, Bluray has a slightly larger capacity than HDDVD (around 30 Gb compared to DVD of around 4.7Gb) and uses a thinner blue laser on players (large red lasers are used on players that play cd and dvds) and HDDVD although slightly less capacity than Bluray (around 25Gb) uses a thinner red laser and is easier to manufacture in plants that make standard dvd discs. This presents new issues for the consumer. Which do I buy? What are the advantages and disadvantages? What is the cost?

Holographic DVD is also another emerging format that looks like getting commercial release in about 2009 and has storage looking to 200Gb and upwards. Thats about half a million MP3’s, or about 400 hours of Standard Definition video or 80 hours of High Definition video. Whew !

Standard definition video ? High definition video? What the heck is this you ask. It is how a picture or video playback is displayed on a screen and that screen needs to be capable of High Definition playback (TV, rear projection. LCD or Plasma), TV and Video/ DVD has played back in Standard Definition for about the last 50 years. It is approximate to 800 x 600 DPI on a computer screen, where High Definition is approximate to 1280 x 1024 DPI on a computer screen.

Digital download (the internet and wireless internet), another emerging technology not just for viewing video on computers, but for cell phones as well. Cable TV, TIVO, Digital or broadband TV (IPTV), yes yet more technologies on the TV front vying for your hard earned dollar. Most consumers in the USA already have these 3 technologies.

Confused ? Thats understandable. Its 2007 and we haven’t had more to choose from to get TV or movie entertainment than any other time before it. We don’t know what technology will be available in 5, 7 or 10 years, but one thing is sure. No matter how good the tech is, the best will be the one that consumers desire to use the most…

Try Using Movie and Internet Style Advertising

You have looked at all your options for advertising and in need of a new opportunity? Try using movie and internet style advertising and sales to promote your local business

1) There is a lot of local advertiser using the dead time before a movie starts to promote their businesses. They are maximizing the benefits of the time that you are waiting and their exposure to the consumer at the same time. Their message is given out in a presentation style that also keeps you entertained for this short time. It is a win- win for the businesses and the theater.

2) You message can be one of offerings of discounts or of simply options on what the movie goers can do after the show. Food or dessert type businesses do well in this venue. Car dealerships, furniture stores, even the US Army and National Guard use this time to promote their wares. The possibilities are endless. Pair that with an easy to remember web address and you will have made an impact and possibly many sales, as well.

3) The audience is almost captives as they wait for the movie to start, so they are really likely to focus on your message and draw conclusions on how it affects their lives. They are also more likely to discuss your proposition amongst those they came with, thus reinforcing your advertisement. They are also very receptive state of mind as they have come here wanting to be entertained.

Using movie and internet style advertising and sales to promote your local business allows you to be heard and offer your customers an introduction to your business in a relaxed, happy atmosphere. That can really create a bond between your business and your customer. The key just knowing how to market yourself.